The Simple Filmmaking Upgrade That Changes Everything: A Visual Script
One of the most impactful improvements we’ve made to our film process didn’t come from new gear, better cameras, or more crew. It came from getting organized. Specifically: using a visual script. And the best part? It’s incredibly simple. No complicated systems. No overthinking. Just a clear way to plan what you’re going to shoot, […]
The Anatomy of a High-Performing Church Facebook Ad
If your church is running Facebook ads (or thinking about it), it’s easy to assume success comes from one thing…a good photo, a catchy line, or the right audience. In reality, it’s how all the pieces work together. A high-performing ad isn’t random. It’s intentional. Every element has a job, and when they align, the […]
Why Your Church Ad Headline Matters More Than You Think
When most churches create ads, they tend to focus on the details: service times, location, what to expect. But the reality is, none of that matters if people never stop scrolling. And that’s exactly where your headline comes in. Your headline isn’t just a line of text. It’s the gateway to your entire message. If […]
The Photos You Choose Can Make or Break Your Church Ads
When it comes to running effective church ads, most people focus on the message, the headline, or the targeting.But there’s one element that often gets overlooked and it might matter the most:Your photos. Especially with collage-style ads, your images aren’t just supporting the message… they are the message. Before someone reads a single word, they’re […]
Stretch Your Sunday Message Across the Whole Week
Every pastor pours heart, prayer, and preparation into crafting a powerful Sunday message. But here’s the challenge: by Monday morning, most people have already moved on with their week. So how do you make sure your sermon doesn’t fade into the background? Repurpose it. Reuse it. Reinforce it. One message can create multiple touchpoints that […]
Why Your Church Should Be Running Ads (Yes, Even if You Post Regularly)
You post sermon clips. You share upcoming events. You tag your location. So why aren’t more people engaging? Here’s the honest truth: organic social media reach just isn’t enough anymore—especially if you want to grow your church and reach your local community. That’s where ads come in. And yes—churches should absolutely be using them. Here’s […]
Want Better Church Ads? Make Them Relatable.
If there’s one thing social media users are craving—especially in a world full of filters and highlight reels—it’s realness. The best ads aren’t the most polished or professional-looking. They’re the ones that make people say, “Hey… that looks like me.” And the research backs it up. Remember those iconic Dove campaigns? Their studies found that […]
Why the Ad Radius Matters in Church Advertising (and How to Get It Right)
If you’re running social media ads for your church and wondering why you’re not seeing much engagement—or why your budget disappears too quickly—it might come down to one simple setting: your ad radius. Here’s why this one small detail makes a huge difference: Keep It Local The heart of your ministry is your local community, […]
5 Quick Tips to Make Your Church’s Social Media Ads Pop
Let’s be real—scrolling is endless, attention spans are short, and your church’s message deserves more than a passing glance. Whether you’re promoting Sunday service, a new sermon series, or a community event, here are five simple ways to create social media ads that actually get noticed (and remembered): Start with a Hook Don’t bury the […]
9 SEO Tips Every Nonprofit Should Be Doing At No Cost
Have you ever asked yourself, “What is SEO anyway and why should I be doing it? Does nonprofit SEO really matter?” Search Engine Optimization is optimizing your content and messaging so that it is easily readable. Because search engines find and rank your content and website based on your consistent listings, it is vital to […]